Moms are increasingly using their mobile device during their path to purchase and it is probably no surprise that clothing is the most popular category. Other product categories still rank high such as toys at 39%.
Pinterest will be displaying more useful information alongside pins. The update includes pricing and availability of products, cook time and ingredients for recipes, and ratings and cast info for movies.
To get people to buy pizza during movie nights, Domino’s partnered with video rental stores to distribute DVDs that look and smell like pizza. To achieve this, thermal ink was applied to the DVDs and after they have been warmed up in the DVD player, the discs come out looking like a pizza coming out of the oven.
Google’s Easter Eggs on their search engine and YouTube platform get the most buzz, but Microsoft’s Bing search engine can do it too. The Bing team has partnered up with Paramount to help promote the upcoming Star Trek: Into Darkness film. Those who search for “beam me up” on Bing will be transported to a various locations which contain hot spots filled with Star Trek trivia, clips from the series, and other things.
Earlier this week, the Bing translator was updated to be able to translate Klingon, a language found in the Star Trek universe.
Google is releasing a “channel gadget” that will enable viewers to shop from a YouTube video. Viewers are able to check availability of the product at various retailers, compare prices, and make a purchase. The new gadget is available to consumer good clients, with first being Unilever and their hair care brand Tresemme .
During Google’s I/O conference today, the new music subscription service was officially announced. It is called Google Play Music All Access and will be very similar to Spotify as well as Pandora. The biggest difference is that Google is only offering 1 pricing plan, which is $10/month.