This holiday season, expect brands to fight each other in real-time on Twitter in order to steal shoppers from competitors. Last year, Walmart was successful in capitalizing on competitors’ lack of product availability and delivery issues. More recently, Samsung, Nokia and Microsoft bought Promoted Tweets around Apple’s new iPad Air and iPad Mini with Retina announcement.
Piper Jaffray’s September 2013 study on teens and the social networks reveals that teens view Twitter as the most important. Facebook and Instagram are tied in second place, but Facebook is trending down while Instagram continues to rise. The overall landscape is shifting and teens are looking for new social networks, which is supported by the fact that the “other” category jumped from 2% to 17% year over year.
Nintendo has announced a new Wii U bundle featuring Skylanders Swap Force. The new bundle will be available starting November 15 for $300.
The Ouya, an Android-based video game console, will be be sold at Target stores nationwide this month. The console will be promoted via in-store video next month and will get customized shelf displays in December. Early next year, demo stations will be rolling out to select store locations.
Curated Instagram ads from brands will start appearing in a few months.
Today, Apple has announced the iPad Air and iPad Mini with Retina Display. The iPad Air is a thinner and lighter 9.7” iPad that will replace the old “new iPad” at the $499 price point. The iPad Mini has been upgraded with a Retina Display and will retail for $399, pushing the old non-Retina Display iPad Mini to $299.
Pew Research Center’s latest study on Americans aged 16+ reveals that tablet ownership continues to rise sharply, reaching 35% in September 2013.
The increase in sales can be attributed to the price drop as well as the promotion of The Legend of Zelda: The Wind Waker HD. Hopefully, this surge will continue and help the struggling console in terms of sales and developer support.
Probably not surprising that Facebook accounts for more than 10% of referral traffic. You might not have guessed that Pinterest would be the second biggest driver at 3.68%, which is higher than Twitter and Reddit combined.